Sunday, March 30, 2014

Personal vs. Commercial Use

As designers, you see the words "personal use" and commercial use" on design especially free ones you can download. Some really do not know the meaning of these which will cause issues latter down the road pertaining to copyright. Being a design means you can find inspiration anywhere and create works of art out of found objects (or designs). Everyone has downloaded fonts and templates before especially starting out and as a freelancer. Pretty much all the download will have an about section and the usage. The usage usually says "personal use" or commercial use", sometimes both.

If you use a design for "personal use", it is meant for:

  • Personal websites
  • Non-profit organizations
  • Home computer use
  • Anything that does not involve cash income.
If you use a design for "commercial use", it is meant for:
  • Selling
  • Use to make commercial graphic designs
  • Use on commercial websites
  • Anything that involves cash income.
"Commercial use" designs are usually paid for or by donation. If you are looking for a free font or template, it is best to look for the words "commercial use" because you won't be hit with any copyright issues later. Some copyrights will have additional info like "You cannot however redistribute, resell, lease, license, sub-license or offer our resources to any third party." This pretty much means, if you download a template or font from a site, you can not resell the same design as is. 

I hope this helps.

Saturday, March 29, 2014

Pricing Your Services

There is no set way to literally price your art work but there are ways to help pricing. Design is not just about placing a pretty image, bring it in photoshop, and place text on it. It is about process, communication, negotiations, concepts, and execution. It takes time and effort and execute the clients needs and vision. I have read different blogs, articles, and books to find out the right price range. You ca either price per hour or per project.

Average Graphic Designer Rates:

  • Student/Self-Taught: $20-$30 per hour
  • Designer - Senior Designer: $35-$50 per hour
  • Senior Designer/Creative Directors: $75-$150 per hour
  • Design Agency: $200 and up
This can give some idea hourly where to price your services. Personally, I charge per project because I am giving my clients a solid rate up front for the entire project.

Hourly Rate:
Total Expenses x Reasonable Salary =Total Salary
Total Salary / 1,610 hours worked per year =Total Hourly Wage
Total Hourly Wage + 10% - 15% profit margin =Total Hourly Rate

I hope this helps for some.

Sunday, March 02, 2014

Dating A Designer: 10 Things You Need to Know

I stubbled across an interesting post by Yoke Designs on dating a designer. These are things you should expect when dating a design.

Click here: Dating A Designer: 10 Things You Need to Know

Sone of you may smile.